Amira Hassan
Guides Stream Completion Assessments and drop-off clinics. Former content operations lead for a regional video catalogue.
About
A small practice for a stubborn question: where do audiences leave?
Stream Pulse Grid started in Petaling Jaya after years of watching media teams argue over finish rates without a shared reading of the curve. We bring an outside assessment habit—careful, specific, and written for the people who must decide what to change.
Why completion work matters here
Malaysia’s media apps serve mobile-first evenings, shared household screens, and bilingual catalogues. Finish rates move when openings misfire, when mid-roll prompts interrupt, and when buffering spikes look like story abandon. Those differences deserve a careful review before anyone rewrites a cold open.
How we work
We begin with your playback events and title metadata, not with a pre-built slide deck. Assessments stay bounded: agreed cohorts, a clear lookback window, and a findings pack that separates product-caused leaves from editorial patterns where the evidence allows.
We do not host a permanent analytics product. Our job ends when your team can name the leave point and the next check with confidence.
Values we keep visible
- Specific timestamps over vague percentages
- Respect for editorial craft and engineering constraints alike
- Plain language for partners and leadership
- Honest limits when the data cannot answer a question
Base
Petaling Jaya
Focus
Completion
Mode
Assessment
People you may meet
Daniel Koh
Helps teams separate buffering-linked abandons from story leaves when quality signals are available.
Siti Nurhaliza Tan
Turns completion findings into narratives partners and leadership can discuss without defensiveness.